Social Media Marketing for Small Businesses

You just started a small business and are wondering how to get your name out there. You have probably heard of social media, but wonder how it can help you. Social media is an amazing way to promote your small business. It’s something even the smallest of businesses should use. If this sounds like you, keep reading for some helpful tips on social media marketing for small businesses!

Social Media Marketing For Small Businesses | 6 Ways To Get Started


1-Find The Right Platforms

The first step in any good social media campaign is finding the right platforms that work best for your customers and business goals. Does that mean asking yourself tough questions about who your customers are? What devices do they prefer? Which websites do they spend the most time on? And a few more. This step is thoroughly explained by Hilary Rushford in her May 2011 article for Huffington Post titled "5 Questions to Ask Before You Jump into Social Media". The article provides some great insight that will help you determine where to start your social media campaign.


2-Create Good Content

This may seem obvious, but good content is the key to attracting new customers and encouraging them to follow you or recommend you to their friends. Without quality content, no one will take notice of your small business! Businesses should create profiles on all the major platforms (Facebook, Twitter, Pinterest) and take advantage of everything available through each platform (photos, slogans/comments). are plenty of online articles with even more tips on creating quality content.


3-Build Your Following

Once you have good content and you’re actively posting it to your various social media channels, the next step is building an audience. A strong following in a particular social media channel will give your business a boost in credibility and attract new customers! But how do you build a strong following? It takes time, but consistent posting of high-quality content with links back to your website is a great place to start. Also, be sure to respond quickly and professionally to any questions or concerns from followers/potential followers. In addition, don’t forget about lookalike audiences when running ads on Facebook. With these tools, anyone can get started growing their following!


4-Measure Your Success

Don’t forget that, to be successful at social media marketing for small businesses, you need to measure your success. There are a variety of ways to do this and no one size fits all strategy. But there are some basic things every business should track:

·          Likes/followers/shares/comments - these metrics give insight into how engaged your customers and followers truly are

·          Likes to website articles using Facebook Open Graph  and Twitter Cards - shows if people like what you post  5-Do A/B Testing

A/B testing is the process of sending two versions of an ad or tweet and then comparing which version gets you the best response rate. This is a great way to determine what kind of content your followers respond best to. Some businesses use Forrester’s October 2014 report on Twitter Ads A/B Testing for inspiration.


6-Make All Your Platforms Work

Finally, the last tip for social media marketing is making all your platforms work together. Setting up profiles on different platforms and keeping them active takes time and effort! Make sure you're not wasting time by having profiles with no activity or being lazy by posting everything from one platform (like your Facebook page). You don't want it looking like this:

                                  Facebook only

This post is likely going to get more reach than a similar tweet simply because there are so many more users on Facebook compared to Twitter. In this day and age, it's impossible to have a presence on all major social media channels without going crazy, so find the ones that work for your business type and make them work together!

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