Online Educational Services (PadhHigh.com)

Market size of educational sector in India.(PadhHigh)

India has the world’s largest population of about 500 million in the age bracket of 5-24 years and this provides a great opportunity for the education sector. The education sector in India is estimated at US$ 91.7 billion in FY18 and is expected to reach US$ 101.1 billion in FY19.

Number of colleges and universities in India reached 39,050 and 903, respectively in 2017-18. India had 36.64 million students enrolled in higher education in 2017-18.

The country has become the second largest market for e-learning after the US. The sector is expected to reach US$ 1.96 billion by 2021 with around 9.5 million users.

Coronavirus redefining online education.(PadhHigh)

Due to pandemic schools have declared end of the current academic session, but college going student are facing problems. Colleges are rushing to complete syllabus on time. They resort to online live teaching, but many fail to deliver either due to lack of technical skills or uncontrollable environment. So the students have to depend on private online teaching services. At the same time graduates find difficulties in searching for job due to lockdown. High level of unemployment is predicted in future due crisis. Therefore this is the perfect time to improve online services for certification courses or skill development courses or coaching for competitive exam. Here’s how the portals can utilize this opportunity.

· Pricing strategy: These are very sensitive times a person would time twice more than he used to before spending a dime on something. The price should be considered that most of the market are student and have no income source.

· Accessible portals: Portals/blogs should be accessible and user friendly . Difficulties in navigating would be frustrating and demotivating for students.

· Quality content: Competition would be very high so the consumers can switch to other sites very easily. The service should be of high quality and should be worth the efforts of both parties. They can consider tie up with prestigious Institute creating brand reputation.

· Promoting: Continuous advertising campaign can increase the traffic. Many youngsters would be online using YouTube, Instagram , Discord etc. such social media can help reach target.

· Offline feature: Protals with features such as offline accessibility to notes and videos would be added advantage.

Therefore, e-learning industry (PadhHigh) should focus on brand recognition to fight against Pandemic. This industry has potential to make the best of online services.