Social Media Marketing is the use of different social media platforms to promote a product or service as the name suggests. As we scroll through our Facebook,Instagram or twitter we tend to see a lot of promotions on our timeline which catches our attention. We all know the amount of time we are spending in our phones these days, we get to know about most of the news also from social media, so what could be a better platform for any company to promote their products? So Social Media Marketing is all about reaching to your audience and your customers where they are and as they socially interact with each other and your brand.
Lets get to know how it works and some of its benefits.
How does social media marketing help to build your
business?
Increase brand awareness
Social Media has been proven to boost brand awareness by driving up engagement. The social engagements include comments, likes, shares and reposts. Social media also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts.
Relationships with the customers
By connecting and engaging with your customers online through comments, or answering their questions, taking their views and letting them know that you care about their reviews and will promise to make changes with anything they need. You can also conduct giveaways for the promotion of your brand and reaching out to a large number of audience as giveaways would attract them to your page. Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following. You will learn about what they are struggling with, what do they want, how do they talk. What catches their attention and you can use that for your own growth by engaging with them in a similar way. social listening helps that way
It’s almost free
It is free to create social media profiles, post content, engage with the customer and if you are doing your job well that would be enough but if you want to go the extra mile and promote it further you can pay for promotions and increase the exposure.
Keep your customers Up-To-Date
Since every information in todays generation is spread through social media, its the easiest way to keep your customer informed about the new offers, products or upcoming events and get people excited.
