The simple way of doing so is by taking the real examples of life
Today's trend says -relevant content comes from the reality or genuine facts. Avoid hiding/ faking/ editing photos etc. Reality catches the attention of audience & makes them believe.
Here are few marketing moves -
1. Colgate held a meeting to increase sales. One man came with a magic trick to increase sales by 40% and asked them to increase size of hole from 5mm to 6mm.
2. Newton's cat hole marketing strategy:-
Newton had 2 cat holes - one for mama cat and smaller hole for kitten. It was bizzare idea to have two cat holes since the kitten passed by following mama cat.
Takeaway- separate baby products like hair oil, shampoo, diapers further dividing them into hair oil for dry hair, frizzy hair, silky hair etc, thus Increasing sales.
3. After declaration of separate GST(State and Central) - marketing strategy such as milk packets of 400ml instead of 500ml but at the same cost of 26₹ was adopted so as to increase the profits Takeaway- reduction in quantity while adoption the same price rates.
4. Reliance jio gave freebies of sim cards and 1 year of browsing data. It covered as huge as a population of India in using internet free of cost but later costed customers for the same.
5. Box8:- a food delivery startup came up with a new concept of providing Indian cuisine including all sorts like curry, chutney, roti, daal, sabzi, pickles, papad, in a single plate, easy to eat by spoon, commonly for office staff.
Takeaway- New idea which are not released in market yet also flexible and reasonable to customers.
6. Winner of the open dancing competition gets a wrist band as a free entry to the pub without letting them know that will have to bear the cost of drinks and food inside.
People are more attracted towards competitions as they get to showcase their skills for free and thus increasing your audience in marketing campaign.
7. Loyalties like spin wheel or digital rewards for everyday visits get traffic on a daily basis and makes them spend more time on the website.
8. BOGOF - Buy one get one free offer for starters when your business is new in the market or online market.
9. Free samples attached in news papers or flyers. Paid samples in bars and restaurants. Providing water, stationary, snacks in the hotel room but charging them in the end of the bill One month free channels on buying a new set top box.
10. Starbucks sold coffee at rates as low as 1₹ per cup with the name of the customer written on it, to sell out the old stock or to get traffic to the shop, also to become famous.
Be a customer, to think like a customer.
