In this age of Internet, it is important for everyone doing a business to have a personal brand in instagram. People get to know you, they look up to you, its easier to get leads, you are able to network easily with industry leaders, there are so many benefits of growing your influence on instagram.
There are so many
examples out there of people who grew on instagram and now have build huge
brands. They are consistently marketing themselves through social media
increasing their reach.
The good news is,
its not a rocket science. If done right, anyone can build a decent following
and have their own brand.
Here are few tip to
get started with your instagram game
1.Create valuable content
To grow your
influence on Instagram, it is very important to create content that adds value
to the audience. Just posting about lifestyle and your selfies having having
won’t get people to follow you. Post content that is useful to the audience.
Your audience doesn’t care about you. They care about what they can get from
you. So give them something valuable. Give them a reason to follow you.
2. Be consistent
Consistency is very
important no matter what you are doing. Posting consistently on Instagram is
important. When people are following you they are expecting content on a regular
basis. If you are inconsistent and post once a month, you might end up losing
followers. People want to see you are active member in your industry and you
are continuously learning and growing. This builds trust. Posting valuable
content consistently proves that you an active and growing player in your
industry and people will look up to you when they need help.
3. Engage with audience
Do Instagram Live
regularly, do Q/A session through Instagram stories, ask people for
response/feedback/opinions on particular topic or your recent post. Engaging
with your audience regularly helps build a relationship with them. They trust
you more and are more likely buy your products. You also get to know what
content they want and what problems they face so you can use those questions
for your next content.
4.Instagram paid ads
Instagram Paid ads
work best when it comes increasing followers, but it works well only if you are
doing the above steps properly.The best way is to make a video of yourself
talking about what you do and how you can help your audience and promote it to
your target audience. You can adress their pain points in the videoa and give
solutions to it.
For example, If you
are food influencer.You can talk about how to make perfectly crips finger chip
which is something people find different and run an ad with that post.
5.Instagram story ads.
Instagram story ads
are a little more fun and can be used creatively. In the 15 sec ad, you can
just give people an introduction of yourself and ask them to swipe up.This
particular ad type has worked pretty well in bringing people to the profile of
the ad. Then if they scroll and find the account valuable, they usually give a
follow.This is how story ads work on instagram. They are paticularly designed
for phone users as 80 % people use phone for using instagram so this type of ad
has a huge potential of growing your following.
Strategy
This year, 70.7% of U.S. companies will use Instagram for marketing, edging out Twitter for the primary time.
8. 50% of Instagram users follow a minimum of one business.
9. 60% of users say that they need learned a few product or service on the platform.
With Instagrams immense community, how is your business getting to stand out? How are you getting to follow your audience? What brand message are you advertising? Which call to actions are you getting to use? What design aesthetic are you getting to use? How often are you getting to post? How can your brand be seen to new potential clients? These are only a couple of questions you ought to be asking yourself which is why strategy is the first step .
Think about once you first created your business. You obviously had to make some kind of plan on how you'd get from point a to point b, created goals then steps on how you'd accomplish those goals. Welp people, this isn’t rocket science. Your Instagram strategy is just about the precise same thing as your business strategy.
An Instagram marketing plan should be clear to the purpose and discuss what you would like to accomplish for example:
Business goals
Who your audience is
What story you would like to inform .
You’re brand design or aesthetic.
Research
Research is extremely important for any business creating a web social presence. you ought to be asking – what's your competition doing? What are the opposite businesses doing? What hashtags are popular in your industry? Who in your industry has success via Instagram?
No one wants to reinvent the wheel, nor should they need to in today’s technological world. There are some ways to ascertain what your competitors do such as…
Have you performed a Social media audit? the aim of the audits are to guage and optimize a business’s profiles and methods . In ways, they need increased and may increase their original goals. this text contains a FREE template, provided by Hootsuite, on the way to create a social media audit.
Another key tip with research is knowing and understanding Instagram statistics and anayltics.
All business accounts should utilize the Instagram anayltics and insights as this may tell you your audience, demographic, trending post then forth. inspect this text provided by Hootsuite about the highest 24 Instagram statistics you ought to remember of so as to assist grow your Instagram presence.
It is key to know Instagrams News Feed Algorithm and trends in order that your business can occupy the highest of your follower’s feeds.
If you an e-commerce shop, apply for Instagram shopping. you'll click here to use for your Instagram shoppers account.
