Social Media Marketing


 


Social media marketing (SMM) is a form of Internet marketing that exploits social networking websites as a marketing tool. The goal line of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 
One of the key element of SMM is social media optimization (SMO). Like search engine optimization, SMO is a approach for sketch new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating tweets or blog posts.
SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship direction social SRM, SMM became more common with the amplified popularity of websites such as twitter, Facebook, myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission has updated its rules to include SMM. If a company or its advertising agency offers a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as authorizations.
Both the blogger and the company will be held accountable for guaranteeing that the incentives are clearly and conspicuously disclosed, and that the bloggers posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules regarding unfair or misleading advertising.

social media has made it possible for one person to communicate with hundreds or even thousands of people around the world. Social media has exploded as a category of online discussion where people create content, share it, bookmark it and network at vast rate. All types of social media provide an opportunity to present oneself and one‟s products to dynamic communities and individuals that may be interested Social media marketing is a new trend and rapidly growing way in which businesses are reaching out to targeted customers easily.There are numerous different social media sites, and they take many different forms and contain different features. Undoubtedly, the most common social networking site that first comes to our mind is Facebook, instagram, LinkedIn etc.
social media can help them promote their products and services to potential and existing customers. Social networking sites like Facebook and Twitter have transformed the way some businesses think about advertising.


Main advantages to succeed in this field:

1.Cost-related
2.Social Interaction
3.Interactivity
4.Targeted market
5.Customer Service 

1 Comments

  1. Amazing post, thanks for sharing such informative article. Useful and interesting. Take look at this too India Best Smm Panel. Thanks!

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