In this age of Internet, it is important for everyone doing a business to have a personal brand in instagram. People get to know you, they look up to you, its easier to get leads, you are able to network easily with industry leaders, there are so many benefits of growing your influence on instagram.
There are so many
examples out there of people who grew on instagram and now have build huge
brands. They are consistently marketing themselves through social media
increasing their reach.
The good news is,
its not a rocket science. If done right, anyone can build a decent following
and have their own brand.
Here are few tip to
get started with your instagram game
1.Create valuable content
To grow your
influence on Instagram, it is very important to create content that adds value
to the audience. Just posting about lifestyle and your selfies having having
won’t get people to follow you. Post content that is useful to the audience.
Your audience doesn’t care about you. They care about what they can get from
you. So give them something valuable. Give them a reason to follow you.
2. Be consistent
Consistency is very
important no matter what you are doing. Posting consistently on Instagram is
important. When people are following you they are expecting content on a regular
basis. If you are inconsistent and post once a month, you might end up losing
followers. People want to see you are active member in your industry and you
are continuously learning and growing. This builds trust. Posting valuable
content consistently proves that you an active and growing player in your
industry and people will look up to you when they need help.
3. Engage with audience
Do Instagram Live
regularly, do Q/A session through Instagram stories, ask people for
response/feedback/opinions on particular topic or your recent post. Engaging
with your audience regularly helps build a relationship with them. They trust
you more and are more likely buy your products. You also get to know what
content they want and what problems they face so you can use those questions
for your next content.
4.Instagram paid ads
Instagram Paid ads
work best when it comes increasing followers, but it works well only if you are
doing the above steps properly.The best way is to make a video of yourself
talking about what you do and how you can help your audience and promote it to
your target audience. You can adress their pain points in the videoa and give
solutions to it.
For example, If you
are food influencer.You can talk about how to make perfectly crips finger chip
which is something people find different and run an ad with that post.
5.Instagram story ads.